Four Stories – The Ultrabook Experience

Screen Shot 2012-12-19 at 23.35.33

Intel has been making some smart and interesting collaborations with the film industry recently. Earlier in the year they produced the charming Beauty inside campaign with several short films starring Mary Elizabeth Winstead, best known for her role as Romano Flowers in Scott Pilgrim vs. The World. It marked a turning point in marketing. Demonstrating that you could connect with customers in more creative way than was previously thought.

The success of Beauty Inside has clearly got Intel motivated to continue down this creative avenue as they’ve launched a new campaign called Four Stories, which includes A-List collaboration along with aspiring writers. The Four Stories screening event is the culmination of a campaign launched by Intel in partnership with W Hotels earlier in 2012 to find some of the world’s most promising aspiring film-makers. Entrants were challenged to upload their original screenplays to for their chance to see their idea brought to life on the big screen.

The competition has been curated by acclaimed film director and screenwriter, Roman Coppola and his award winning production company, The Directors’ Bureau. They turned the winning scripts into individual ten-minute shorts, along with a final film created by Coppola himself. Five films made in total and premiered at events around the world.

The five films that have been completed in the series can be found on the Ultrabook Experience Website. Below is one of the short films called Modern Love.

Modern/Love, directed by Lee Toland Krieger (feat. Robert Schwartzman)


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